Jewish Historical Society of Greater Washington | Lillian & Albert Small Jewish Museum

Collections: Objects of the Month

August 2013

Unfolded Rich's blintz boxObject No.: 2005.5.5
Donor: Seymour Rich
Description: Rich's Famous Cherry Blintzes box, c. 1950s. Includes color illustration of blintzes, instructions for use, and list of ingredients.

Background: In a city not known as a delicatessen kingdom, Seymour Rich reigned as the "Blintz King" for decades. His mouthwatering blintzes fed hungry State Department officials, ambassadors, as well as everyday Washington workers looking for authentic deli fare.

Twenty-one-year-old Rich opened his first deli, Seymour's, at 6th and H Streets, NW, in 1939. By 1945, he had moved to 19th and E Streets, NW, to run Rich's Restaurant. For more than 28 years, Rich's menu included blintzes, chopped liver, and overstuffed corned beef sandwiches. The restaurant served a mix of federal government employees from nearby federal agencies as well as employees of the neighboring American Red Cross headquarters. Rich's son, Ronald, recalls, " …you may not believe me when I tell you, but people were waiting in line to the curb to get in at lunch. [Dad] would not seat two people at a table of four. They'd have to share with another group of one or two in order to fit everyone in at lunch."

Poster advertising Rich's frozen cheese blintzes, c. 1950s.

According to Ronald Rich, "the secret to the blintzes was hard work. I don't know what made them great -- love and affection, I guess. We could not make them fast enough."

Soon the popular blintzes appeared in the frozen food aisle at Giant Food. Rich's famous blintzes now appeared on plates across the greater Washington area.

In the 1970s, Rich opened an upscale restaurant, The Golden Table, in the Columbia Plaza complex near the State Department and the Kennedy Center. For 16 years, the restaurant was popular with State Department officials and ambassadors.

Rich's restaurants were truly a family affair. Son Ronald who started by making sandwiches later became his father's business partner; his wife, Florence, served as a hostess; and daughter, Jacqueline, a painter and sculptor, created restaurant decor. After selling The Golden Table, the Richs opened carryout delis throughout the city, including Rich's Pickle Barrel, Rich's Alley, Rich's More Than A Deli, and Rich's Table in Chevy Chase.

Do you have material documenting a local Jewish-owned business that you'd like to donate to the Jewish Historical Society's collection? Please contact us at info@jhsgw.org or (202) 789-0900.

This year, in conjunction with the Jewish Food Experience, our Objects of the Month feature DC's rich Jewish food history. For stories about this history and the latest on the local Jewish food scene – recipes, restaurants, chefs, events, and volunteer opportunities – visit jewishfoodexperience.com.